“In
all the arts there is a physical component which can no longer be considered or
treated as it used to be, which cannot remain unaffected by our modern
knowledge and power. For the last twenty years, neither matter nor space nor
time has been what it was from time immemorial. We must expect that great
innovations will transform the entire technique of the arts, thereby affecting
artistic invention itself and perhaps even bringing about an amazing change in
our very notion of art.”
I
don’t know exactly what future Paul Valéry was supposing when he wrote these
words in 1931, but I doubt he could have foreseen the radical transformation of
our interaction with the artwork that has occurred since the advent of the
digital era.
In
a world where technical reproducibility has reached levels never before
imagined, the value and significance of “authenticity” in relation to the work
of art has changed dramatically. Most of our knowledge is not the result of
direct experience but rather is filtered through images or video. Consequently,
the fruition of an artwork occurs almost exclusively via texts, images, or
words. Most of the time we look at JPGs instead of objects. Our cultural
background is based more on second-hand information than first-hand experience.
We interpret things without making any distinction between the real and the
reproduced object transformed ideally from our computer screen into a
three-dimensional space. New technologies, such as smartphones and tablets,
have completely changed the way in which art is viewed and distributed. How
does this reality affect our knowledge and our reading of artworks? How could
these urgent theoretical issues be queried within the discursive framework of
an exhibition? Is Benjamin’s concept of aura as the physicality of the art
object still relevant?
The
project I have developed for Christine König Gallery takes these thoughts as
starting points and tries to articulate them within the context of exhibition-making.
A
number of artists have been invited to produce and present series of works that
will be presented not physically in the exhibition space, but within the
architecture of an image. The process is very similar to that of a fashion
shoot, where a full-blown real scenario is constructed and yet in the end only
reaches the recipient as an image. The works will be installed in a neutral
space and then captured by Margherita Spiluttini as an overview in a single,
large-size frontal picture. A wall-filling print of this image will be
displayed in the exhibition space, with the works being seen in a 1:1 scale.
The exhibition comprises works realized in different mediums (sculpture,
photography, installation, drawing). Viewers are invited to see the exhibition
as they would view it on their digital screens, but here they see it life-size
in a physical space.”